Business Areas

Digital Design

High-Precision Alias-Based Surface Modeling Specialized in Automotive Seat Components

As the automotive industry enters the electric era, interior design has evolved beyond aesthetics to focus on emotional quality and spatial experience. Among all components, the seat holds particular significance—serving as the primary point of contact between the user and the vehicle, and representing both the product’s first impression and brand identity.

Muyamigo offers a comprehensive 3D digital design service, specialized in automotive seat components. Using the industry-standard surfacing tool Alias, we create Class-A level, high-precision surface models that align with our clients’ design intent and production requirements.

Our service goes beyond exterior modeling—we interpret surface flows, curvature logic, and production feasibility to transform creative concepts into production-ready, high-fidelity digital designs.

The Role and Importance of Digital Design

Digital design is not just about creating beautiful forms.
It is a high-level engineering discipline that must integrate conceptual design intent, structural logic, manufacturing constraints, and final product quality.

In seat component design, complex curvature and direct human interaction require precise handling of elements such as:

  • Curvature continuity (G2/G3) and shadow flow quality
  • Consistent volume, proportion, and line flow across the seat
  • Seamless integration with adjacent parts such as trims, buttons, and inserts
  • Consideration of moldability and formability—draft angles, undercuts, and parting lines
  • CAD and production process compatibility from the early stages

With Alias surfacing, these elements can be finely controlled. In an era where digital quality determines product quality, expert digital design is no longer optional—it's essential.

Image created by DALL-E

Scope of Our Digital Design Services

Muyamigo provides full-cycle 3D digital design services for automotive seat component development, including:

1) Class-A Surface Refinement from Reference Models

We refine existing Class-B or reference 3D models into Class-A quality data using Alias.
This includes enhancement of surface continuity, reflection quality, and topology cleanup—delivering digital models optimized for both visual fidelity and downstream production use.

2) New Model Development from Sketch

When provided with 2D sketches or concept references, we create structurally viable 3D surfaces that maintain the designer’s intent.
Our modeling considers surface flow, proportions, and trim integration, creating realistic forms suitable for CAD and manufacturing transitions.

3) Detail Tuning and Feedback Integration

We operate in tight communication loops with our clients to iteratively refine details such as:

  • G2/G3 surface continuity and curvature alignment
  • Shadow line consistency and surface highlight behavior
  • Parting line and joint transitions for moldable components
  • Clearance and interface checks with adjacent parts

Our fast, accurate feedback response and collaboration skills are key to maintaining design integrity through repeated iterations.

4) Production-Aware Surface Modeling

Alias surface models must ultimately integrate into CAD or CATIA environments for tooling and manufacturing.
Muyamigo ensures seamless downstream flow by embedding production criteria early, such as:

  • Undercut prevention
  • Draft angle consistency
  • Mounting surface definition
  • Mold/foam forming feasibility
Image created by Midjourney

Digital Design Workflow

Our digital design process is structured into the following steps:

  1. Initial Data Review
     – We analyze client inputs (2D sketches, Class-B models, concept images)
     – We extract design direction, key technical requirements, and constraints
  2. Alias 3D Surface Modeling
     – We create precise 3D forms considering design flow, volume, and structure
     – Initial integration of subcomponents (e.g., trims, patterns, controls) is also considered
  3. Design Review and Iteration
     – We conduct regular reviews with the client, using shared models or live sessions
     – Feedback is applied through controlled, trackable refinement cycles
  4. Final Class-A Surface Delivery
     – We deliver clean Class-A surfaces that meet surface quality, reflection, and manufacturing criteria
     – CAD/CATIA compatibility is ensured for downstream integration

Key Competencies and Differentiators

At Muyamigo, digital design is not a task—it’s a collaborative process to help clients realize their design vision.
Our work is trusted by clients because we bring:

  • High-End Alias Surfacing Expertise
     : Skilled handling of complex surface topologies and fine curvature transitions tailored for seat design
  • Balance of Emotional Design and Manufacturing Realism
     : We maintain brand-driven aesthetic qualities while ensuring feasibility in real-world production
  • Hands-On Communication with Tier-1 Suppliers
     : Our experience working closely with Tier-1 automotive parts makers ensures smooth, practical collaboration

Future Scalability

While we currently specialize in digital design for seat components, our Alias expertise, design-to-production integration capability, and collaborative approach make us fully prepared to expand into broader interior component categories such as:

  • Door trims
  • Center consoles
  • Instrument panels

In a world where design accuracy and digital quality define product excellence, Muyamigo is your trusted partner for transforming design identity into tangible form through precision 3D digital design.

프로세스

STEP 1

기획

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차량 컨셉 · 타겟 고객층 분석

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시트 사양 · 원가 목표 설정

- 차급별 · 트림별 시트 사양 및 옵션 구성
- 원가 목표 설정
- 구매 팀 협의 및 소싱 전략 수립

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시트 레이아웃 · 패키지 설계

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인체공학 · 안전성 기준 검토

STEP 2

디자인

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시트 스타일링 디자인 스케치

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3D 모델링 · 시트 형상 설계

- 2D 드로잉 기반 3D 형상 모델링
- 곡면 질감 표현
- 디자인 의도 구현 검토

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디자인 검토 · 최적화

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클레이 모델 제작 · 디자인 검증

STEP 3

설계 엔지니어링

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차체 연결부 설계

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구조 해석 · 강도 내구성 검증

- CAE 모델 구축
- 강도 · 강성 · 내구 해석
- 최적 두께 및 소재 선정
- 골격 형상 최적화

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기구 설계

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트림 설계

STEP 4

시험 및 검증

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내구 시험

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진동 시험

- 가진기를 활용 주행 중 시트 진동 재현
- 시트 진동 전달률 평가 통한 승차감 최적화

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충돌 시험

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인체공학 시험

STEP 5

양산 준비

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금형 제작 · 부품 양산 준비

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조립라인 구축 · 생산 프로세스 최적화

- 생산 현장 작업성 고려한 조립 공정 설계
- 생산 자동화 검토
- 물류 동선 최적화

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품질관리 계획 수립 · 검사 기준 마련

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양산 파일럿 런

STEP 6

양산 · 개선

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양산 · 공급망 관리

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시장 품질 모니터링 · 개선 활동

- 출시 초기 시장 품질 피드백 대응
- 문제점 분석 후 설계 · 공정 개선
- 품질 확보 위한 지속 모니터링

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고객 요구사항 반영 설계 변경

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원가절감 위한 VA/VE 활동

Process

STEP 1

Planning

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Vehicle Concept & Target Customer Analysis

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Seat Specification & Cost Target Setting

- Configuration of seat specifications and options by vehicle class and trim- Setting cost targets- Consultation with purchasing team and establishment of sourcing strategy

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Seat Layout & Package Design

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Review of Ergonomics & Safety Standards

STEP 2

Design

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Seat Styling Design Sketch

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3D Modeling & Seat Shape Design

- 3D shape modeling based on 2D drawings- Expressing surface textures- Reviewing the implementation of design intent

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Design Review & Optimization

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Clay Model Production & Design Verification

STEP 3

Design Engineering

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Body Connection Design

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Structural Analysis & Strength/Durability Verification

- Establishing CAE models- Analyzing strength, stiffness, and durability- Selecting optimal thickness and materials- Optimizing frame shape

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Mechanism Design

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Trim Design

STEP 4

Testing and Verification

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Durability Testing

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Vibration Testing

- Reproducing seat vibrations during driving using a shaker- Optimizing ride comfort through evaluation of seat vibration transmissibility

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Crash Testing

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Ergonomics Testing

STEP 5

Preparation for Mass Production

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Mold Production & Parts Mass Production Preparation

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Assembly Line Construction & Production Process Optimization

- Designing assembly processes considering workability at production sites- Reviewing production automation- Optimizing logistics flow

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Establishing Quality Control Plans & Inspection Standards

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Mass Production Pilot Run

STEP 6

Mass Production & Improvement

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Mass Production & Supply Chain Management

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Market Quality Monitoring & Improvement Activities

- Responding to market quality feedback in the early stages of launch- Analyzing problems and improving design and processes- Continuous monitoring to ensure high quality

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Design Changes Reflecting Customer Requirements

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VA/VE Activities for Cost Reduction

Process

STEP 1

Planning

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Defining Financial Equipment Concept & Requirements

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Establishing Specification and Budget Plans

- Determining key specifications (functions, performance, design, etc.)- Establishing development schedules and budget plans

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Reviewing Regulations & Standards

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Feasibility Review and Risk Analysis

STEP 2

Design

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Hardware Design

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Circuit Design

- Designing electronic circuits and PCBs- Designing power and signal connections- Establishing noise and interference countermeasures

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Software Design

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Thermal & Structural Analysis

STEP 3

Prototype Production & Verification

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Prototype Production

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Functional & Performance Verification

- Confirming fulfillment of requirements- Functional and performance testing- Identifying and correcting defects

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Reliability & Environmental Testing

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Certification & Compliance Testing

STEP 4

Preparation for Mass Production

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Mold & Jig Design

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Production Process Design

- Designing assembly processes- Introducing automation equipment- Optimizing production line layout

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Establishing Quality Control Plans

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Logistics & Installation Planning

STEP 5

Mass Production and Operation

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Mass Production and Quality Management

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Change Management

- Issuing and managing ECNs (Engineering Change Notices)- Selecting discontinued parts and alternatives- Managing design documents and BOMs

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Maintenance and Technical Support

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Warranty & After-sales Management