In a recent interview with News Economy in Korea, CEO Byungki Hwang shared the story behind MuyAmigo’s rapid growth, core values, and future direction.
MuyAmigo is a leading automotive seat design engineering company, recognized for its work on high-profile projects including the Genesis GV80, as well as collaborations with global EV brands such as Rivian and Lucid.
At the heart of the company’s philosophy is a commitment to creating an environment where engineers find joy and fulfillment in their work—an approach that has fueled both innovation and sustained growth.
Beyond seat design, MuyAmigo has diversified into financial equipment engineering and the manufacturing of in-vehicle air purification products. This expansion marks a bold step toward becoming a multi-disciplinary mobility solutions company.
True to its name—MuyAmigo, meaning “close friend” in Spanish—the company strives to build genuine trust with both its clients and its employees.